Kebab • E4

2018

This ident was created as part of a big rebrand for British broadcaster Channel 4 and its sister channels, including E4. With the E standing for entertainment, E4 has a history of bright, bold and bolshy idents.

The idea behind the ident is to create a surreal, tongue in cheek reflection of everyday life in Britain. Here in the Kebab House, we watch the life cycle of a kebab as it forever spins in the unforgiving glow of the heat.

The technique is a mixture of 2D and 3D animation with digitally painted backgrounds. The sound and music was created by Skillbard.

Full credits can be seen here.